who we are


The Purpose Business is a STRATEGY AGENCY

Too often brands try to be all things to all people.  It doesn’t work.  Define, Define, Define.

We’ll help define your purpose.

We’ll help define your target.

We’ll help define measures of success.

We’ll help define how you get there.



Our people


jacqueline farman

Almost 30 years in marketing, insights, governance and leadership

  • Co Founder and Owner - The Purpose Business

  • Executive Director – Colmar Brunton/Millward Brown

  • Independent Director and Store Owner – Hammer Hardware Group

  • Board Chair – The Sustainable Business Network

  • Senior Consultant - Reg Price & Associates/Service Auditing Group


deborah simpson

25 years experience in insights, marketing and communications leadership

  • Co Founder and Owner - The Purpose Business

  • Director – Business Mentors NZ

  • Managing Partner – Furthermore Ltd

  • GM Marketing, Brand & Communications – ASB Bank

  • Strategic Planning Director – TBWA/Whybin

  • Managing Partner – DDB Group

  • Qualitative Director - Colmar Brunton

kathy p.jpg

Kathy Peebles

25 years experience as a Brand and HR consultant working in Europe, Asia and New Zealand

  • Associate - The Purpose Business

  • Senior Consultant - Hudson

  • Qualitative Account Director - Colmar Brunton